Funny to think I helped Google find things on the internet. But it was more than that - no algorithm could've done it, since communicating on Instagram and Twitter requires being a bit more human.
SOKO + Twitter Next Content (formerly Twitter ArtHouse)
feat. Lucas Freitas
They say if it's not on Google, it doesn't exist. Search for Twitter there and it appears. But search for Google on Twitter... what do you find? That was the mission of this Content Power House project with Twitter Next Content, where I once again hunted for ways to help @GoogleBrasil be more than just a search tool.
Over two years in different formats, we identified the most interesting conversations happening (and about to happen), so the brand could engage with its products - Agenda, Arts & Culture, Hum to Search, Maps, and of course Search, among others.
From scheduling Brazil's World Cup opener eight months early to wildly random Google Maps finds, through major music releases in Brazil and worldwide, we helped Google find things on the internet. Who would've thought? ;D
Vaccines and beyond
Beyond Twitter insights for the so-called Meme Team, I also worked on slightly more... serious matters. In addition to specific reports about platform conversations (which Google products were most discussed? What were people saying?), we produced vaccine information briefs in early 2021 to directly address common questions and concerns.
See? This writer doesn't live by memes alone. ;)