Coca-Cola

From global campaign to local truth: Coca-Cola discovered Twitter audiences didn't just want 'family moments' – they craved that Ice Cold Coquinha vibe with their people. :)

David + Wunderman Thompson + Twitter Next Content (formerly Twitter ArtHouse)
feat. Fabiane Ahn and Ygor Freitas

It all started with an idea that was perhaps a bit too rigid for a platform like Twitter - where you can't just bring your entire global campaign thinking that'll be enough. The platform is unique in many ways, especially in its users and language.

In this Content Power House project with Twitter Next Content that began during BBB21 and continued through 2021, alongside Fabiane Ahn and Ygor Freitas, we started by showing how nice it was to share a Coca-Cola with family and ended up enjoying an Ice Cold Coquinha - the kind that hits just right. We also suggested gatherings and reasons to celebrate with a Coke that, in Brazil, are wonderfully diverse - and the more specific we got, the better it worked. :)